Do one thing well.
It doesn’t sound much, does it?
But how many coffee shops have you been to that can’t make a cup of coffee?
How many pizza places have you been to that can’t make a good pizza?
How many hotels have you been to that aren’t very good at having people stay over?
To do one thing well can take a lifetime to learn.
To make a simple loaf of bread can take twenty years to learn.
But the good thing about business is that if you can do one thing well, it will be enough to keep you in business.
Choose where to shine.
Then hone it. Kaizen it. Push it.
Work at it. Become the best at it.
Evan Williams describes it as being narrow.
Google didn’t try do everything well. They did less. But they did it better.
It had less on its search engine than others, but did it faster and more accurately.
Stay Narrow. Stay Good.
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